YouTube CPM, RPM & CPC Rates by country 2023 [Updated]
If you want to make money from your YouTube channel, you need 1,000 subscribers and 4,000 hours of watch time in past 365 days.
After completing this threshold, you will be eligible for the youtube partnership program(YPP). Only the YPP members can make money by placing Google ads in their youtube videos.
As of 2023, YPP has been further made flexible as shorts have been introduced in YouTube. Now, youtube creators can monetize their youtube channel by having 10 million views in their short videos and gaining 1,000 subscribers in the last 90 days.
After monetization, the main factors that determine how much money you make on YouTube are:
- CPM(Cost Per Mille)
- RPM (Revenue per Mille)
- CPC ( Cost Per Click)
Therefore, we will dive deeper and learn the terms like CPM, CPC, RPM and also learn how CPM rates vary from country to country in this article, to maximize your earning potential.
Note, from the total ad revenue generated from your youtube video, youtube keeps 45% and gives you 55%.
What is Youtube CPM?
CPM (cost per thousand impressions) is a metric used by advertisers (the one who show ads in youtube videos) to measure how much they spend per 1000 views to see their ads on YouTube.
What is YouTube CPC ?
CPC stands for cost per click. In youtube industry, it is the amount advertisers have to pay everytime someone clicks on the ads that are displayed on a youtube video. Ads can be of any type including banner ads, footer ads, skippable ads and non-skippable ads.
What is RPM on YouTube?
RPM( Revenue per Mille) simply means how much money you are making out of 1k views on youtube. Unlike CPM, this metric is what you should be conerned of, as it is the amount given to you as your share by youtube.
What are the Top 10 Countries with highest YouTube CPM Rates?
| S.N. | Country | CPM Rate |
|---|---|---|
| 1. | Norway | $43.15 |
| 2. | Germany | $38.85 |
| 3. | Moldova | $29.50 |
| 4. | Algeria | $24.50 |
| 5. | South Korea | $17.00 |
| 6. | Sweden | $18.18 |
| 7. | Finland | $14.90 |
| 8. | United Kingdom | $13.75 |
| 9. | Canada | $13.50 |
| 10. | United States | $13.00 |
Here is the detailed list of youtube CPM rates by countries 2023;
| Countries | CPM ($) | CPM(€) | CPM (£) | CPM (₹) |
| Afghanistan | $3.11 | €2.83 | £2.38 | ₹237.51 |
| Åland Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Albania | $0.74 | €0.67 | £0.57 | ₹56.51 |
| Algeria | $2.57 | €2.34 | £1.97 | ₹196.27 |
| American Samoa | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Andorra | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Angola | $0.15 | €0.14 | £0.11 | ₹11.46 |
| Antigua and Barbuda | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Argentina | $0.77 | €0.70 | £0.59 | ₹58.81 |
| Armenia | $3.91 | €3.56 | £2.99 | ₹298.61 |
| Aruba | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Australia | $36.21 | €32.96 | £27.71 | ₹2,765.39 |
| Austria | $16.86 | €15.34 | £12.90 | ₹1,287.61 |
| Azerbaijan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Bahamas | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bahrain | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bangladesh | $0.70 | €0.64 | £0.54 | ₹53.46 |
| Barbados | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Belarus | $3.31 | €3.01 | £2.53 | ₹252.79 |
| Belgium | $15.43 | €14.04 | £11.81 | ₹1,178.40 |
| Belize | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Benin | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bhutan | $6.30 | €5.73 | £4.82 | ₹481.14 |
| Bolivia | $0.73 | €0.66 | £0.56 | ₹55.75 |
| Bosnia and Herzegovina | $1.25 | €1.14 | £0.96 | ₹95.46 |
| Botswana | $8.87 | €8.07 | £6.79 | ₹677.41 |
| Brazil | $6.65 | €6.05 | £5.09 | ₹507.87 |
| Brunei Darussalam | $0.80 | €0.73 | £0.61 | ₹61.10 |
| Bulgaria | $6.83 | €6.22 | £5.23 | ₹521.61 |
| Burkina Faso | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Burundi | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Cabo Verde | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Cambodia | $0.52 | €0.47 | £0.40 | ₹39.71 |
| Cameroon | $1.78 | €1.62 | £1.36 | ₹135.94 |
| Canada | $29.15 | €26.53 | £22.30 | ₹2,226.21 |
| Cayman Islands | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Central African Republic | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Chad | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Chile | $0.54 | €0.49 | £0.41 | ₹41.24 |
| China | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Colombia | $7.57 | €6.89 | £5.79 | ₹578.13 |
| Comoros | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Congo | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Congo | $0.40 | €0.36 | £0.31 | ₹30.55 |
| Costa Rica | $2.62 | €2.38 | £2.00 | ₹200.09 |
| Côte d’Ivoire | $2.24 | €2.04 | £1.71 | ₹171.07 |
| Croatia | $1.85 | €1.68 | £1.42 | ₹141.29 |
| Cuba | $1.40 | €1.27 | £1.07 | ₹106.92 |
| Curaçao | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Cyprus | $7.31 | €6.65 | £5.59 | ₹558.27 |
| Czech Republic | $9.73 | €8.86 | £7.44 | ₹743.09 |
| Czechia | $2.95 | €2.68 | £2.26 | ₹225.29 |
| Denmark | $17.49 | €15.92 | £13.38 | ₹1,335.73 |
| Djibouti | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Dominica | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Dominican Republic | $2.67 | €2.43 | £2.04 | ₹203.91 |
| Ecuador | $1.53 | €1.39 | £1.17 | ₹116.85 |
| Egypt | $0.29 | €0.26 | £0.22 | ₹22.15 |
| El Salvador | $3.03 | €2.76 | £2.32 | ₹231.40 |
| Equatorial Guinea | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Estonia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Eswatini | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Ethiopia | $1.01 | €0.92 | £0.77 | ₹77.13 |
| Faroe Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Fiji | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Finland | $11.29 | €10.28 | £8.64 | ₹862.23 |
| France | $4.51 | €4.10 | £3.45 | ₹344.43 |
| France | $15.53 | €14.13 | £11.88 | ₹1,186.04 |
| French Guiana | $0.00 | €0.00 | £0.00 | ₹0.00 |
| French Polynesia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Gabon | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Gambia | $2.14 | €1.95 | £1.64 | ₹163.43 |
| Georgia | $3.46 | €3.15 | £2.65 | ₹264.24 |
| Germany | $18.79 | €17.10 | £14.38 | ₹1,435.01 |
| Ghana | $1.91 | €1.74 | £1.46 | ₹145.87 |
| Gibraltar | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Greece | $6.23 | €5.67 | £4.77 | ₹475.79 |
| Grenada | $4.25 | €3.87 | £3.25 | ₹324.58 |
| Guadeloupe | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Guam | $2.38 | €2.17 | £1.82 | ₹181.76 |
| Guatemala | $1.14 | €1.04 | £0.87 | ₹87.06 |
| Guinea | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Guinea-Bissau | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Guyana | $4.50 | €4.10 | £3.44 | ₹343.67 |
| Haiti | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Honduras | $3.32 | €3.02 | £2.54 | ₹253.55 |
| Hong Kong | $17.23 | €15.68 | £13.18 | ₹1,315.87 |
| Hungary | $0.90 | €0.82 | £0.69 | ₹68.73 |
| Hungary | $6.52 | €5.93 | £4.99 | ₹497.94 |
| Iceland | $4.33 | €3.94 | £3.31 | ₹330.69 |
| India | $0.70 | €0.64 | £0.54 | ₹53.46 |
| Indonesia | $0.20 | €0.18 | £0.15 | ₹15.27 |
| Iran | $5.67 | €5.16 | £4.34 | ₹433.02 |
| Iraq | $0.71 | €0.65 | £0.54 | ₹54.22 |
| Ireland | $18.20 | €16.56 | £13.93 | ₹1,389.95 |
| Isle of Man | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Israel | $14.08 | €12.81 | £10.77 | ₹1,075.30 |
| Italy | $0.89 | €0.81 | £0.68 | ₹67.97 |
| Italy | $13.66 | €12.43 | £10.45 | ₹1,043.23 |
| Jamaica | $4.94 | €4.50 | £3.78 | ₹377.27 |
| Japan | $10.53 | €9.58 | £8.06 | ₹804.19 |
| Jersey | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Jordan | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Kazakhstan | $1.77 | €1.61 | £1.35 | ₹135.18 |
| Korea | $8.88 | €8.08 | £6.79 | ₹678.17 |
| Korea (the Republic of Korea) | $0.30 | €0.27 | £0.23 | ₹22.91 |
| Kuwait | $6.56 | €5.97 | £5.02 | ₹500.99 |
| Kyrgyzstan | $1.23 | €1.12 | £0.94 | ₹93.94 |
| Lao People’s Democratic Republic | $5.09 | €4.63 | £3.89 | ₹388.73 |
| Latvia | $6.60 | €6.01 | £5.05 | ₹504.05 |
| Lebanon | $1.70 | €1.55 | £1.30 | ₹129.83 |
| Lesotho | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Liberia | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Libya | $4.69 | €4.27 | £3.59 | ₹358.18 |
| Liechtenstein | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Lithuania | $6.86 | €6.24 | £5.25 | ₹523.90 |
| Luxembourg | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Macao | $1.25 | €1.14 | £0.96 | ₹95.46 |
| Macedonia | $1.27 | €1.16 | £0.97 | ₹96.99 |
| Madagascar | $0.50 | €0.46 | £0.38 | ₹38.19 |
| Malawi | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Malaysia | $1.40 | €1.27 | £1.07 | ₹106.92 |
| Maldives | $2.01 | €1.83 | £1.54 | ₹153.51 |
| Mali | $8.41 | €7.65 | £6.43 | ₹642.28 |
| Malta | $5.34 | €4.86 | £4.09 | ₹407.82 |
| Martinique | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Mauritania | $3.80 | €3.46 | £2.91 | ₹290.21 |
| Mauritius | $7.05 | €6.42 | £5.39 | ₹538.41 |
| Mayotte | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Mexico | $9.51 | €8.66 | £7.28 | ₹726.29 |
| Moldova | $3.80 | €3.46 | £2.91 | ₹290.21 |
| Mongolia | $5.85 | €5.32 | £4.48 | ₹446.77 |
| Montenegro | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Morocco | $0.34 | €0.31 | £0.26 | ₹25.97 |
| Mozambique | $6.78 | €6.17 | £5.19 | ₹517.79 |
| Myanmar | $1.22 | €1.11 | £0.93 | ₹93.17 |
| Namibia | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Nepal | $2.14 | €1.95 | £1.64 | ₹163.43 |
| Netherlands | $17.77 | €16.17 | £13.60 | ₹1,357.11 |
| New Caledonia | $1.33 | €1.21 | £1.02 | ₹101.57 |
| New Zealand | $28.15 | €25.62 | £21.54 | ₹2,149.84 |
| Nicaragua | $1.92 | €1.75 | £1.47 | ₹146.63 |
| Niger | $6.00 | €5.46 | £4.59 | ₹458.23 |
| Nigeria | $2.89 | €2.63 | £2.21 | ₹220.71 |
| Northern Mariana Islands | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Norway | $20.17 | €18.36 | £15.43 | ₹1,540.40 |
| Oman | $3.78 | €3.44 | £2.89 | ₹288.68 |
| Pakistan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Palestine | $2.50 | €2.28 | £1.91 | ₹190.93 |
| Panama | $1.73 | €1.57 | £1.32 | ₹132.12 |
| Papua New Guinea | $2.27 | €2.07 | £1.74 | ₹173.36 |
| Paraguay | $2.48 | €2.26 | £1.90 | ₹189.40 |
| Peru | $1.24 | €1.13 | £0.95 | ₹94.70 |
| Philippines | $0.48 | €0.44 | £0.37 | ₹36.66 |
| Poland | $7.67 | €6.98 | £5.87 | ₹585.76 |
| Portugal | $10.32 | €9.39 | £7.90 | ₹788.15 |
| Puerto Rico | $8.05 | €7.33 | £6.16 | ₹614.79 |
| Qatar | $1.11 | €1.01 | £0.85 | ₹84.77 |
| Réunion | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Romania | $1.85 | €1.68 | £1.42 | ₹141.29 |
| Russian Federation | $1.45 | €1.32 | £1.11 | ₹110.74 |
| Rwanda | $1.09 | €0.99 | £0.83 | ₹83.24 |
| Saint Kitts and Nevis | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Saint Lucia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Saint Pierre and Miquelon | $1.67 | €1.52 | £1.28 | ₹127.54 |
| Saint Vincent and the Grenadines | $1.33 | €1.21 | £1.02 | ₹101.57 |
| Samoa | $0.00 | €0.00 | £0.00 | ₹0.00 |
| San Marino | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Saudi Arabia | $0.33 | €0.30 | £0.25 | ₹25.20 |
| Senegal | $0.80 | €0.73 | £0.61 | ₹61.10 |
| Serbia | $1.20 | €1.09 | £0.92 | ₹91.65 |
| Seychelles | $1.75 | €1.59 | £1.34 | ₹133.65 |
| Sierra Leone | $3.50 | €3.19 | £2.68 | ₹267.30 |
| Singapore | $17.75 | €16.15 | £13.58 | ₹1,355.58 |
| Sint Maarten (Dutch part) | $0.50 | €0.46 | £0.38 | ₹38.19 |
| Slovakia | $0.67 | €0.61 | £0.51 | ₹51.17 |
| Slovenia | $8.28 | €7.54 | £6.34 | ₹632.35 |
| Solomon Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Somalia | $1.24 | €1.13 | £0.95 | ₹94.70 |
| South Africa | $10.00 | €9.10 | £7.65 | ₹763.71 |
| South Sudan | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Spain | $14.22 | €12.94 | £10.88 | ₹1,085.99 |
| Sri Lanka | $4.06 | €3.70 | £3.11 | ₹310.07 |
| Sudan | $2.82 | €2.57 | £2.16 | ₹215.37 |
| Suriname | $7.03 | €6.40 | £5.38 | ₹536.89 |
| Svalbard and Jan Mayen | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Sweden | $13.36 | €12.16 | £10.22 | ₹1,020.31 |
| Switzerland | $23.13 | €21.05 | £17.70 | ₹1,766.46 |
| Syrian Arab Republic | $1.32 | €1.20 | £1.01 | ₹100.81 |
| Taiwan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Tajikistan | $1.67 | €1.52 | £1.28 | ₹127.54 |
| Tanzania | $1.96 | €1.78 | £1.50 | ₹149.69 |
| Thailand | $0.27 | €0.25 | £0.21 | ₹20.62 |
| Timor-Leste | $0.67 | €0.61 | £0.51 | ₹51.17 |
| Togo | $1.87 | €1.70 | £1.43 | ₹142.81 |
| Trinidad and Tobago | $2.39 | €2.18 | £1.83 | ₹182.53 |
| Tunisia | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Turkey | $3.08 | €2.80 | £2.36 | ₹235.22 |
| Turkmenistan | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Turks and Caicos Islands | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Uganda | $2.22 | €2.02 | £1.70 | ₹169.54 |
| Ukraine | $1.27 | €1.16 | £0.97 | ₹96.99 |
| United Arab Emirates | $8.13 | €7.40 | £6.22 | ₹620.90 |
| United Kingdom | $21.59 | €19.65 | £16.52 | ₹1,648.85 |
| United States | $32.75 | €29.81 | £25.06 | ₹2,501.15 |
| Uruguay | $3.17 | €2.89 | £2.43 | ₹242.10 |
| Uzbekistan | $0.94 | €0.86 | £0.72 | ₹71.79 |
| Vanuatu | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Venezuela | $3.75 | €3.41 | £2.87 | ₹286.39 |
| Viet Nam | $0.25 | €0.23 | £0.19 | ₹19.09 |
| Virgin Islands (British) | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Virgin Islands (U.S.) | $3.29 | €2.99 | £2.52 | ₹251.26 |
| Western Sahara | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Yemen | $1.11 | €1.01 | £0.85 | ₹84.77 |
| Zambia | $13.00 | €11.83 | £9.95 | ₹992.82 |
| Zimbabwe | $3.00 | €2.73 | £2.30 | ₹229.11 |
Youtube CPM Rate by Niche/Category 2023:
Targetting high CPC country is one part of optimizing youtube revenue. Another important thing is to choose advertiser - friendly niche or category.
It's essential to choose a category for your YouTube channel that will bring in a significant amount of income when it's monetized. Now, here is 2023 list of Youtube CPM rates by niches.
| Niche | CPM Rate |
|---|---|
| Affiliate Marketing | 12-22$ |
| Stock Market / Investment | 8-18$ |
| Drop Shipping | 7-14$ |
| Content Creation | 5-13$ |
| Personal Finance | 4-12$ |
| Entertainment | $0.50-$10 |
| News and Politics | $0.50-$30 |
| Sports | $2-$25 |
| Pets and Animals | $0.25-$5 |
| Cars and Motorcycles | $1-$10 |
| Beauty and Fashion | $2-$50 |
If you are using Google Adsense to earn money from your website, you should read this article on Google Adsense CPC Rates by Country.
Why is my youtube CPM so low?
There are a lot of reasons why your CPM is low over time, such as:
- Not a good time or season: CPM is based on the time of year advertisers tend to bid more or less. For example, a lot of advertisers raise their bids before the holidays.
- Ad Type: Different ad types tend to cost more or less per thousand views. There might be a higher CPM if, for example, there are more unskippable ads in your videos.
- Views from Low CPM Country: CPM changes based on viewer location and advertisers can target specific cities. The CPM may go up or down depending on where the majority of views are coming from. For example, if you used to get a lot of views from a place with high CPMs, but now you get a lot of views from places with low CPMs, your CPM may go down.
- Low CPM Channel Category: If you want to start youtube as a profession, then you need to choose a youtube channel category that will give you enough money.
How to increase YouTube CPM Rate?
Why is CPM Important?
Your CPM (cost per 1000 impressions) shows how valuable advertisers consider your video and audience for their marketing objectives.
When your video on YouTube gets viewed, you get a piece of the pie from the advertiser's payment. The more the advertiser pays, the bigger your share.
But wait, your earnings may not match your CPM x views calculation! This is because CPM only reflects the advertiser cost, not your revenue.
Also, not every view may have an ad - some videos may not be eligible due to advertiser restrictions or a shortage of available ads. Only views that actually have ads are considered monetized playbacks.
What does affect YouTube RPM?
RPM stands for revenue per thousand views. Ads, channel subscriptions, YouTube Premium income, Super Chat, and Super Stickers all impact the RPM of individual channels. Channels, countries, and video quality all affect this.
How are CPM and Playback-based CPM different?
The CPM calculates the cost for ad impressions, but the playback-based CPM takes it to the next level by measuring the cost of video playbacks that include one or more ads.
And here's the best part, your playback-based CPM is usually higher than just the regular CPM.
Imagine your video hit 5,000 views, with 1,000 of them featuring one ad and 500 of them showing off two ads, totaling 1,500 ad-packed playbacks. That means 2,000 ad impressions and a whopping $7 from the advertiser.
The cost per impression?
Easy peasy, just divide the $7 advertiser cost by 2,000 ad impressions for a tiny $0.0035. The CPM, or cost per 1,000 impressions, would equal $3.50 ($0.0035 x 1,000).
And the playback-based CPM?
Simply divide $7 by the 1,500 monetized playbacks, then multiply by 1,000 for a final figure of $4.67.
Which country has the highest CPM rate on YouTube?
Norway remains on the top for the country with highest YouTube CPM of 43.15$. On an average, a youtuber can earn 43$ for every 1000 views coming from Norway.
What is a good RPM on YouTube?
Ideally, "good RPM" does not exist. It solely depends on the topic you make videos, viewer's geography, and many more. For example, RPM varies from $0.5 up to $200 for the tech channels.
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