Admob eCpm Rates by Country - 2023
Admob is app advertising service developed by Google. It helps developers to put banner ads, video ads and popup ads in their mobile apps to make money from their application.
What is Admob eCPM Rate?
One term you'll hear is eCPM, which stands for "effective cost per thousand." That just means how much advertisers pay each time their ad is shown 1,000 times. Admob's eCPM rate is the average of what all the advertisers are paying per 1,000 views.
Google Admob v/s Google Adsense
Have you heard about Google Adsense before? It's the system made by google for placing ads on websites so owners can earn money. Admob is also linked to Google Adsense, which is google's advertising program for websites. To use Admob, you need to follow all the same rules as Adsense.
Different countries pay different rates per click on ads, called CPC rates. You can learn more about how Adsense works and see CPC rates around the world on our site.
So in summary - Admob, just like Adsense lets you put Google ads on your site or app. Visitors clicking those ads means you get paid by Google! And the amounts paid per click vary in different places.
How to increase eCPM in AdMob?
When it comes to making money from ads on your mobile app with Google's Admob program, a few key things will impact how much you earn. But one really important factor is where your users are located.
If lots come from the US, UK, Australia and other developed markets, you'll see much better revenue than users from places like India, Pakistan or African nations.
In addition to where your users are located, a few other things affect how much you can earn from ads with Admob.
The type of app you have also makes a difference. Games typically do better than, say, utility apps. It's also important to consider your target audience.
Apps aimed at younger kids probably won't pay good money compared to those focusing on working adults who have more spending money.
The format of ads you choose to display matters too. Full-screen ads between levels or pages (called interstitials) tend to perform better than small banner ads. Making sure your app's design engages users and encourages clicks can boost your earnings as well.
The good news? You have some control over some of these factors. Spending a bit of time optimizing for an older audience, focusing on popular app types, and tweaking your ads and UI could all help increase your Admob revenue in the long run.
Furthemore, focus your app promotion efforts on countries and audiences most likely to click ads and drive your earnings up. With some testing of different target markets, I'm sure you can boost your Admob income over time. Give it a try on your next project!
Testing different approaches is the best way to see what really moves the needle for your specific app. Don't be afraid to experiment - your efforts could pay off!
Admob eCPM Rates by Country 2023
| Country | CPM (USD) |
| Afghanistan | $0.31 |
| Åland Islands | $0.05 |
| Albania | $0.35 |
| Algeria | $0.35 |
| American Samoa | $0.05 |
| Andorra | $0.05 |
| Angola | $0.15 |
| Antigua and Barbuda | $0.31 |
| Argentina | $0.35 |
| Armenia | $0.32 |
| Aruba | $0.20 |
| Australia | $1.90 |
| Austria | $1.35 |
| Azerbaijan | $0.30 |
| Bahamas | $0.05 |
| Bahrain | $0.35 |
| Bangladesh | $0.35 |
| Barbados | $0.29 |
| Belarus | $0.26 |
| Belgium | $1.23 |
| Belize | $0.35 |
| Benin | $0.35 |
| Bhutan | $0.50 |
| Bolivia | $0.35 |
| Bosnia and Herzegovina | $0.31 |
| Botswana | $0.71 |
| Brazil | $0.53 |
| Brunei Darussalam | $0.35 |
| Bulgaria | $0.55 |
| Burkina Faso | $0.35 |
| Burundi | $0.27 |
| Cabo Verde | $0.35 |
| Cambodia | $0.20 |
| Cameroon | $0.35 |
| Canada | $1.33 |
| Cayman Islands | $0.35 |
| Central African Republic | $0.35 |
| Chad | $0.15 |
| Chile | $0.25 |
| China | $0.35 |
| Colombia | $0.61 |
| Comoros | $0.35 |
| Congo | $0.06 |
| Congo | $0.35 |
| Costa Rica | $0.35 |
| Côte d’Ivoire | $0.35 |
| Croatia | $0.35 |
| Cuba | $0.35 |
| Curaçao | $0.35 |
| Cyprus | $0.58 |
| Czech Republic | $0.78 |
| Czechia | $0.35 |
| Denmark | $1.40 |
| Djibouti | $0.35 |
| Dominica | $0.31 |
| Dominican Republic | $0.35 |
| Ecuador | $0.35 |
| Egypt | $0.29 |
| El Salvador | $0.35 |
| Equatorial Guinea | $0.35 |
| Estonia | $0.35 |
| Eswatini | $0.33 |
| Ethiopia | $0.00 |
| Faroe Islands | $0.35 |
| Fiji | $0.35 |
| Finland | $0.90 |
| France | $1.24 |
| France | $0.36 |
| French Guiana | $0.14 |
| French Polynesia | $0.35 |
| Gabon | $0.35 |
| Gambia | $0.33 |
| Georgia | $0.28 |
| Germany | $1.50 |
| Ghana | $0.35 |
| Gibraltar | $0.35 |
| Greece | $0.50 |
| Grenada | $0.34 |
| Guadeloupe | $0.25 |
| Guam | $0.35 |
| Guatemala | $0.15 |
| Guinea | $0.35 |
| Guinea-Bissau | $0.20 |
| Guyana | $0.36 |
| Haiti | $0.35 |
| Honduras | $0.27 |
| Hong Kong | $1.38 |
| Hungary | $0.52 |
| Hungary | $0.35 |
| Iceland | $0.35 |
| India | $0.34 |
| Indonesia | $0.20 |
| Iran | $0.45 |
| Iraq | $0.35 |
| Ireland | $1.46 |
| Isle of Man | $0.35 |
| Israel | $1.13 |
| Italy | $1.09 |
| Italy | $0.35 |
| Jamaica | $0.40 |
| Japan | $0.84 |
| Jersey | $0.20 |
| Jordan | $0.35 |
| Kazakhstan | $0.35 |
| Korea | $0.71 |
| Korea (the Republic of Korea) | $0.30 |
| Kuwait | $0.52 |
| Kyrgyzstan | $0.25 |
| Lao People’s Democratic Republic | $0.41 |
| Latvia | $0.53 |
| Lebanon | $0.35 |
| Lesotho | $0.35 |
| Liberia | $0.15 |
| Libya | $0.38 |
| Liechtenstein | $0.35 |
| Lithuania | $0.55 |
| Luxembourg | $0.35 |
| Macao | $0.30 |
| Macedonia | $0.34 |
| Madagascar | $0.20 |
| Malawi | $0.35 |
| Malaysia | $0.35 |
| Maldives | $0.30 |
| Mali | $0.67 |
| Malta | $0.43 |
| Martinique | $0.12 |
| Mauritania | $0.30 |
| Mauritius | $0.56 |
| Mayotte | $0.35 |
| Mexico | $0.76 |
| Moldova | $0.30 |
| Mongolia | $0.47 |
| Montenegro | $0.35 |
| Morocco | $0.34 |
| Mozambique | $0.54 |
| Myanmar | $0.20 |
| Namibia | $0.00 |
| Nepal | $0.31 |
| Netherlands | $1.42 |
| New Caledonia | $0.35 |
| New Zealand | $1.25 |
| Nicaragua | $0.00 |
| Niger | $0.48 |
| Nigeria | $0.35 |
| Northern Mariana Islands | $0.07 |
| Norway | $1.61 |
| Oman | $0.30 |
| Pakistan | $0.29 |
| Palestine | $0.35 |
| Panama | $0.35 |
| Papua New Guinea | $0.35 |
| Paraguay | $0.35 |
| Peru | $0.29 |
| Philippines | $0.32 |
| Poland | $0.61 |
| Portugal | $0.83 |
| Puerto Rico | $0.64 |
| Qatar | $0.00 |
| Réunion | $0.35 |
| Romania | $0.35 |
| Russian Federation | $0.35 |
| Rwanda | $0.00 |
| Saint Kitts and Nevis | $0.07 |
| Saint Lucia | $0.35 |
| Saint Pierre and Miquelon | $0.35 |
| Saint Vincent and the Grenadines | $0.35 |
| Samoa | $0.16 |
| San Marino | $0.35 |
| Saudi Arabia | $0.33 |
| Senegal | $0.35 |
| Serbia | $0.20 |
| Seychelles | $0.35 |
| Sierra Leone | $0.28 |
| Singapore | $1.42 |
| Sint Maarten (Dutch part) | $0.15 |
| Slovakia | $0.33 |
| Slovenia | $0.66 |
| Solomon Islands | $0.35 |
| Somalia | $0.27 |
| South Africa | $0.80 |
| South Sudan | $0.00 |
| Spain | $1.14 |
| Sri Lanka | $0.32 |
| Sudan | $0.35 |
| Suriname | $0.56 |
| Svalbard and Jan Mayen | $0.35 |
| Sweden | $1.07 |
| Switzerland | $1.85 |
| Syrian Arab Republic | $0.35 |
| Taiwan | $0.27 |
| Tajikistan | $0.35 |
| Tanzania | $0.00 |
| Thailand | $0.27 |
| Timor-Leste | $0.31 |
| Togo | $0.35 |
| Trinidad and Tobago | $0.35 |
| Tunisia | $0.35 |
| Turkey | $0.35 |
| Turkmenistan | $0.35 |
| Turks and Caicos Islands | $0.07 |
| Uganda | $0.34 |
| Ukraine | $0.33 |
| United Arab Emirates | $0.65 |
| United Kingdom | $1.73 |
| United States | $1.62 |
| Uruguay | $0.35 |
| Uzbekistan | $0.35 |
| Vanuatu | $0.35 |
| Venezuela | $0.30 |
| Viet Nam | $0.25 |
| Virgin Islands (British) | $0.35 |
| Virgin Islands (U.S.) | $0.35 |
| Western Sahara | $0.35 |
| Yemen | $0.00 |
| Zambia | $1.04 |
| Zimbabwe | $0.35 |
What is the source of this data?
The Admob eCPM Rates report for 2023 is the result of a major research project. Our team of experts conducted a thorough analysis of earnings potential across different countries over the past 1.5 years.
To get accurate data, we asked many Admob publishers to share revenue reports from banner ads and full-page interstitial ads. This gave us real data on how much representative apps in each location typically made.
Compiling and analyzing and all of this information from around the world was a time-intensive process. We've invested heavily in this research so people can have reliable guidance when choosing markets for their apps.
Please source or credit us if referencing any part of the report. While we want this knowledge to be helpful, extensive effort went into the study results. Direct copying without attribution would violate copyright law.
Factors affecting Admob eCPM Rates
Many factors impact the rates you earn from AdMob ads, known as CPM (cost per thousand impressions).
- Geography is a big one. Rates tend to be higher in developed countries like the US, Canada and Western Europe compared to growing or developing markets.
- The type of app you have also matters. Games, entertainment and utility apps generally do better than news, education or productivity apps.
- Ad format makes difference too. Larger formats like videos or full-screen ads between levels pay more than simple banners or text ads.
- Targeting affluent users helps. Apps focused on higher income demographics who spend more tend to command higher rates.
- Popular apps seeing strong demand from advertisers also benefit. The more competition there is for your ad space, the better the CPM.
- Managing your available ad inventory and fill rates impacts earnings. Making the most of advertiser demand is key.
- Targeting users precisely based on interests and behaviors through segmentation can optimize rates.
- Leveraging multiple ad networks simultaneously through mediation increases choices and drives averages up.
Final Words on Admob eCPM
In short, how much you can earn from Admob varies depending on several factors and is always changing. On average, estimates are 20 cents to $10 per 1000 ad views (CPM).
To get the highest earnings, you need to optimize things like the country and type of users seeing the ads, the app category, and which devices it's used on.
The Admob Revenue Calculator can give you an idea of potential income based on details about your users and app. Keep testing different ad strategies and combinations to see what works best for your specific app audience.
Maximizing ad revenue requires ongoing experimentation. Keep adjusting things to continuously refine your approach. Over time, you can improve how well the ads convert and increase your earnings. It's important to regularly review performance and make updates as needed.
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